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Core Design's Tomb Raider appeared in the autumn of 1996, pairing third-person exploration of three-dimensional ruins with Lara Croft. The character escaped the game almost immediately, turning up in advertising, music press and mainstream magazines.
A single character carried a franchise into mainstream media without a film or television series to introduce her, reversing the usual direction of licensing. The game also established third-person navigation of three-dimensional environments as a form distinct from the shooter, and showed that a British studio could produce a global property.
