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Game Freak's Pokemon Red and Green reached Japanese stores on February 27, 1996, roughly seven years into the Game Boy's run. Collecting creatures and trading them over a link cable turned an aging handheld into a phenomenon.
A hardware generation that looked finished was extended by several years on the strength of one design, and that design worked by making other players necessary rather than optional. It also showed that a game could seed a franchise across television, print and merchandise rather than the other way around.
