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1 entry of 164 involving Ken Kutaragi

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1990-1999 The 1990s

Sony turns a failed partnership into a console launch

Sony entered the console business after a disc partnership with Nintendo collapsed, bringing straightforward three-dimensional hardware, inexpensive disc manufacturing and tools developers liked. The machine reached North America and Europe the following September.

Key facts and significance Hide details
Platform
Home consoles
Region
Japan
Period
The 1990s

Why it matters

A consumer electronics company with no history in games reorganized the industry within a single generation. Cheap discs, approachable development and marketing aimed at adults moved games decisively out of the toy aisle, and the platform economics established here shaped every console business that came afterward.

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