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Braid appeared on Microsoft's download service on August 6, 2008, alongside other small titles that summer. Tiny teams reached millions of console owners without a publisher, a retailer or a shelf.
Console platforms had been closed to anyone without a publishing deal since the 1980s. Download storefronts reopened them to individuals, and the commercial success of a self-funded game proved the audience was there. Independent development stopped being a fringe activity and became part of the industry's structure.
