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Apple's first iPhone went on sale in the United States on June 29, 2007. It had no game store and few games, yet it created the device category that would carry the largest gaming audience in the world.
A product designed with no attention to games became the most widely owned gaming device ever made. Its touch screen and motion sensor gave designers a new vocabulary, and its arrival marked the point at which the industry's center of gravity began moving away from dedicated hardware.
Apple's App Store opened on July 10, 2008, giving any developer a route to a global audience with payment handled automatically. Games dominated it almost immediately, at prices the industry had never contemplated.
Within a few years mobile became the largest revenue segment in games, built on an audience that had never bought a console. The store also demonstrated that centralized digital distribution with automatic payments could create an entire market almost overnight, a template every platform has since copied.
