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2010-2019 The 2010s

Amazon buys Twitch and makes game video strategic

The live game streaming service was bought by Amazon for close to a billion dollars, after reported interest from Google. Watching other people play had become an asset worth competing for at that scale.

Key facts and significance Hide details
Platform
Industry-wide
Region
North America
Period
The 2010s

Why it matters

Game video was confirmed as mainstream media property rather than a hobbyist sideline, valued at a scale comparable to television assets. It also placed a major storefront and a major broadcast channel for games inside one of the largest retail and cloud companies in the world.

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